Written by Adam Eli Bernhardt
With so much information freely available to anyone with a device that can connect to and browse the internet, email marketing seems to cut through the noise the best.
Email marketing, a powerful tool that businesses can use to connect with their audiences, has gained even more clout with the rise of digital newsletters. These magnetic newsletters offer a precious platform on which you can nurture leads, build brand loyalty, and drive conversions.
BUT – this is only if your newsletter can magnetize and hold the reader’s attention. This is why newsletter curation is considered paramount to its success. When you strategically select and present valuable content, you’ll be able to create gripping newsletters that lure your audience in with a sense of familiarity; then, they’ll keep coming back for more.
In this article, we’ll discuss the secrets behind creating newsletters that convert. We’ll zoom into the power of content curation, the benefits it brings, and its different forms, giving you strategies to use for the creation of attractive, engaging newsletters for your readers.
Curation as an Art
Curation means far more than simply sharing content: it entails the process of choosing, organizing, and presenting information in a way that resonates with and is meaningful to your chosen audience.
Like a faithful guide, a curator must trawl through the never-ending barrage of online content to eventually present the most relevant and informative pieces for their readers.
So, why should you then embrace curation for your newsletter?
Here are some excellent reasons:
- Time-Saving:
Curating high-quality content can greatly minimize the time usually required to create your newsletter.
- Cements Expertise:
Position yourself as a thought leader in your field by selecting well-sourced, authentic content. - Offers Ranging Perspectives:
By curating, you can combine a variety of viewpoints, bolstering your newsletter and catering to wider reader interests.
- Accommodate Specific Audience Needs:
Curation allows you to choose content that resonates with your audience’s pain points and interests, showing that you understand what they’re looking for.
Remember, curation takes many different forms, from thematic curation that is topically focused to source-based curation that acknowledges content from a particular website or author. The most well-rounded newsletters often combine these approaches.
When you look at popular newsletters like The Information Daily or Morning Brew, you’ll notice a pattern: both of these publications are adept at curating a combination of original and third-party content. This means that they can offer their audience a daily scoop of eye-opening news and analysis.
The Top Secrets to Magnetic Newsletters
Are you eager to have your readers drawn to your newsletter like moths to a light?
Let’s look at our curated list of secrets that will transform your newsletter from mediocre to magnetic:
Secret #1 – Know Your Audience Like the Back of Your Hand
If you don’t understand your audience, your newsletter will not be successful; it’s as simple as that.
Be on top of their demographics (age, location, profession), and, more significantly, know their interests, needs, and pain points. Perform surveys, analyze social media engagement, and scrutinize customer data to obtain ready insights into your optimal reader.
Tailoring your content selection and messaging becomes infinitely easier when you understand the audience you’re addressing. Curating articles on the most recent social media trends and SEO strategies is wise if, for example, your audience comprises marketing professionals.
Secret #2 – Finding the Perfect Content Recipe
Variety keeps things interesting and this goes for the content in your newsletters, too. Curated content is a potent tool to have in your arsenal but it shouldn’t drown out your unique voice.
Keen to strike the ultimate equilibrium? Here’s how:
- Original Content: Offer original insights, commentary, or industry news to avail your expertise and hone a brand voice.
- Curated Content: Opt for high-quality articles, infographics, or videos that are relevant to your audience and match your original content.
- Visuals: Images, GIFs, and infographics can space out text-heavy content, making it more navigable for your readership and increasing engagement.
The right ratio between original and curated content will vary according to your audience and goals. The best practice is to aim for a balanced combination of your own opinions and curated resources.
Above all else, ensure the curated content you include is well-sourced, credible, and directly addresses your audience’s needs.
Secret #3 – Crafting Irresistible Headlines and Intros
Overflowing inboxes are a modern-day scourge and headlines are your first line of defense for capturing reader attention. Here are some handy tips to help you write headlines that make readers want to click:
- Action-packed: Use fiery verbs to encourage clicks.
- Curiosity: Muster interest by posing a question or offering a fun fact.
- Benefit-Driven: Emphasize the value of your content for readers—what do they learn or gain from reading?
Your opening line is crucial and should lure readers into the article. Strong statements, intriguing statistics, and captivating stories are all good starting points.
Secret #4 – Design with Readability and Engagement in Mind
An aesthetically appealing and user-friendly design is essential for a magnetic newsletter.
Aim for a fresh, uncluttered layout with striking fonts, adequate spacing, and a mobile-friendly format. Avoid overloading your newsletter with text and apply textual formatting, such as white spacing, to give your content room to breathe.
Secret #5 – A Call-to-Action that Makes Readers Act Fast
Directing readers toward the desired outcome is performed primarily through a standout call-to-action (CTA). Whether to visit your website, download a resource, or subscribe to another product, here’s how to effectively craft CTAs:
- Offer Value: The benefits that a user will receive by taking a specific action should be highlighted. What problems does it solve? What value does it provide?
- Specificity: Be clear and specific about the action you want readers to take. Leave out generic “Click Here” buttons and use action verbs like “Download Now” or “Learn More Today”.
- Placement: Tactically place your CTA where it will be most visible. Think about placing CTAs at the end of articles, within your newsletter signature, or throughout the content, accompanied by clear visuals.
Pro Tips for Curated Letters Users
CuratedLetters can be your secret weapon for creating magnetic newsletters. Here’s how:
- Use CuratedLetter’s vast content library to discover high-quality articles, videos, and infographics that pertain to your audience.
- Exercise the platform’s tagging system to easily categorize and filter content based on specific topics and themes.
- CuratedLetters allows you to schedule your magnetic newsletters and personalize them with your branding and messaging.
The True North of Magnetic Newsletters
By mastering the art of curation and implementing the secrets outlined above, you can transform your newsletters into powerful magnets that attract and engage your audience.
Remember, the key lies in understanding your readers, delivering valuable content, and presenting it in a visually appealing and user-friendly format.
Start employing these strategies today and watch your newsletter magnetize the minds of your audience.
